Politicians and decision makers seem to be worried that if we make cannabis legal for medicinal use, then it will become in higher demand and people would abuse the drug more than is happening now. The Institute of Medicine (someone I’d be highly included to trust based on name alone) released a report in 1999 on medical marijuana examining whether the medical use of marijuana would lead to an increase of marijuana use in the general population and concluded that, “At this point there is no convincing data to support this concern. The existing data is consistent with the idea that this would not be a problem if the medical use of marijuana were as closely regulated as other medications with abuse potential.” The report also noted that, “this question is beyond the issues normally considered for medical uses of drugs, and should not be a factor in evaluating the therapeutic potential of marijuana or cannabinoids.”

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In the past few years, you couldn’t turn on the television without seeing an advertisement for some new kind of drug. Erectile dysfunction, blood pressure, allergies, and restless leg syndrome (yes that is real) are all some of the drugs you may have seen splashed boldly in front of you on the screen. If you have been paying close attention, or just spend hours glued to the television, you may have noticed that drug ads have become less and less frequent throughout 2008. What’s causing this ad-less phenomenon, and is just due to the struggling economy?

Drugs Are Denied More Than Approved

Many drug companies are getting many of their fancy new drugs approved by the FDA and other regulatory bodies, so there’s no point in spending money advertising a drug that no doctor is going to buy and prescribe. If drugs are making it past the rigorous approval process, they are often drugs that target smaller population groups, like a cholesterol drug. There is no sense on spending millions on advertising on a drug that won’t be treating millions of people. According to figures from TNS Media Intelligence, U.S. drug ad spending dropped 6% in the first eight months of 2008, to $3.2 billion. That comes after a 3% dip in the full-year 2007, which had a total of $5.3 billion. Ad spending had generally been upward previously, peaking at $5.4 billion in 2006.

A Change in Media

You may not have realized this, but most of the ad spending done by drug companies is in the form of print ads. I don’t read magazines much anymore but when I did, I would see a ton of different drugs being advertised, varying heavily from magazine to magazine and their target audience. As with so many things, the trend now is headed toward the online world. People want their information in an instant, and web advertising can provide that. While you can easily flip through a magazine and read a drug’s information there, it is so much easier for a consumer to have an ad pop up on their screen, click on it and then read all the information they ever wanted to know about a particular drug. It makes complete sense to funnel money into online advertising (but then again, I encourage everyone to get online, whether it’s for fund raising, communication or shopping). Drug giant AstraZeneca told Dow Jones Newswires that some 20% of its consumer marketing budget was for digital advertising this year, up from around 15% in 2007. 1/5 of a company’s marketing budget going toward making sure online consumers get the drug message? It seems smart to me on the part of the drug companies.

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Bud, ganja, grass, herb, Mary Jane, weed…the ever-controversial marijuana has many nicknames, and just as people can’t decide what to call it, the United States can’t make up its mind on the drug’s legality, uses and whether or not insurance companies should cover it. It is a slippery slope, with many pros and cons on both sides of the argument, but just where are people coming from? Medical marijuana is legal in many other countries around the world, so why not here in the United States? Will we ever reach a point where not only is cannabis legal for medicinal purposes, but it is covered under a health insurance plan like other drugs of its ilk?

Medical Marijuana Facts and Figures

Medical marijuana, henceforth to be referred to simply as “cannabis” to save my poor fingers the typing exertion, has a different story if you are comparing state versus federal level here in the United States. At the federal level, cannabis is illegal, period due to falling under the Controlled Substances Act. As far as cannabis as a medical treatment goes, states have the right to choose whether the drug is or isn’t legal. Alaska, Arizona, California, Colorado, Hawaii, Maine, Michigan, Montana, Nevada, New Mexico, Oregon, Rhode Island, Vermont, and Washington all have approved and regulate cannabis for medicinal use. One thing that it is important to be clear on: medical use does not mean that the drug is approved for a prescription as medicine.

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Prescription Drugs apparently kill more than illegal drugs, according to a recent Florida study

It’s Friday night after work. You have to stop by your local pharmacy to pick up your prescription because you would rather spend your weekend doing more enjoyable things. When you arrive, there is a line of at least 10 people waiting. You stand there, toe tapping impatiently, checking your watch, thinking about meeting up with your friends or family later and feeling nothing but frustration at these crowds. Before you write the rush off as another busy Friday evening, consider that the busy nature of the pharmacy might not be due to everyone wanting to stand in line and stare at the back of someone else’s head, but an indicator of a dangerous and growing trend here in the United States.

If you’re like many of us, you have heard many horror stories about illegal drugs like heroin or cocaine, and how they lead to addiction, overdoses and sometimes death. Scary as illegal drugs may be, prescription drugs and their abuse are becoming even scarier. People are abusing drugs prescribed to them by their doctor, and many are not living to tell the tale.

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